Affiliate Disclosure

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing model where a publisher (IYCBC.ca) earns a commission for referring customers to a merchant (online casino operators). When you click on a casino link on our Website and subsequently create an account and/or make a deposit, we receive a commission from that casino operator.

This is a standard and legal business model widely used across the internet, including by major comparison websites, travel sites, and financial information platforms. The commission we earn comes entirely from the casino operator — it adds no extra cost to you as a player.

How Our Affiliate Relationships Work

Revenue Share

The most common form of affiliate commission in the casino industry. We receive a percentage of the net gaming revenue generated by players we refer. This percentage is agreed upon in advance with each operator and typically ranges from 20-45% of net revenue.

Cost Per Acquisition (CPA)

For some casino partners, we receive a flat fee for each "qualifying" player we refer — typically defined as a player who registers, completes verification, and makes a minimum deposit.

Hybrid Deals

Some of our agreements combine a CPA payment with an ongoing revenue share component.

Which Links are Affiliate Links?

On IYCBC.ca, the following types of links may be affiliate links that generate commission:

• Casino name links in review pages and comparison tables
• "Play Now," "Claim Bonus," "Visit Casino," and similar call-to-action buttons
• Links within editorial content that direct you to casino registration pages

Links to third-party information sources, regulatory bodies, and problem gambling organizations are never affiliate links.

How Commercial Relationships May Influence Our Content

We believe in full transparency about the potential influence of commercial relationships on our content:

What commercial relationships DO influence:

• Which casinos we review: We prioritize reviewing casinos where we have or can establish affiliate relationships, as these generate revenue. We may not review every casino in the Canadian market.
• Promotional positioning: Casinos paying higher commissions may appear in certain promotional placements or be featured more prominently in category lists.
• Which bonus offers we highlight: We may feature the bonus offers that our affiliate partners have specifically made available to our traffic.

What commercial relationships do NOT influence:

• Review scores and ratings: Our numerical ratings are determined by our editorial team using standardized criteria. They cannot be purchased or negotiated.
• Negative content: If a casino performs poorly in our testing, we will report our findings honestly, regardless of our commercial relationship with that operator.
• Safety warnings: If a casino receives complaints about non-payment or unfair practices, we will add warnings to our review and may remove it from our recommendations, regardless of financial impact.

Our Editorial Standards

IYCBC.ca maintains strict editorial standards to protect the integrity of our recommendations:

• Independence: Our editorial team operates independently from our commercial team. Commercial staff have no authority over review scores.
• Consistency: We apply the same evaluation criteria to all casinos we review, regardless of commercial relationship.
• Accuracy: We conduct genuine hands-on testing of casino products, including deposits, gameplay, and withdrawals.
• Transparency: We clearly label sponsored content and distinguish between editorial reviews and promotional material.
• Accountability: We maintain a complaints and disputes process for players who have negative experiences at casinos we recommend.

Compliance with Canadian Law

Our affiliate marketing activities comply with Canada's Competition Act and the guidelines issued by the Competition Bureau of Canada regarding online endorsements and testimonials. We adhere to the principle that all material connections between a reviewer and a merchant must be clearly disclosed.

This Affiliate Disclosure page, along with affiliate disclosures included in individual review pages, constitutes our disclosure of material connections as required by applicable law and advertising standards.

Opting Out of Affiliate Tracking

Affiliate tracking typically uses browser cookies. You can opt out of affiliate tracking by:

• Disabling cookies in your browser settings
• Using private/incognito browsing mode
• Using a browser extension that blocks tracking cookies

Note that opting out of tracking does not affect the quality of our editorial content or your ability to access our Website.

Questions and Concerns

If you have questions about our affiliate relationships or concerns about the independence of any specific content on our Website, please contact us at [email protected]. We take editorial integrity seriously and will respond to all inquiries promptly.